The State of SaaS Ad Spend 2026
We analyzed 7,061 SaaS companies running measurable ads: how many they run, on which platforms, and how strong their organic authority is.
Two truths sit in this data. First, ads are proof of demand: these companies pay to run 13 ads each, month after month, so the topics in those ads are the topics that convert. Second, only 49% of those with a known Domain Rating have crossed DR 60, the rest are mid-authority and still climbing, even while funded. That gap is the opening: you cannot outspend them on ads, but you can out-rank the ones still building organic. Find what already sells, then own it in search.
Where SaaS advertisers spend
Share of advertising SaaS present on each channel (a company can run on several).
Domain Rating distribution
Most SaaS sit in the mid ranges. Authority is earned slowly, which is exactly why pacing beats dumping.
Heaviest SaaS advertisers right now
| Company | Live ads | Domain Rating |
|---|---|---|
| SkoolKit | 300 | — |
| Sky Tiles | 300 | — |
| Morge Skin | 300 | — |
| Dateordering0. | 285 | — |
| Faire | 283 | — |
| Fasting Coach | 273 | — |
| Anna Lisa von shape labs | 259 | — |
| Amelia Carter | 254 | — |
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